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Solutions for the Industry                    

  • Communication Targeting
    • Boost addressed Direct Marketing campaigns effectiveness and efficiency
    • Boost un-addressed leaflets campaigns and un-addressed Direct Marketing campaigns effectiveness and efficiency

  • Plan Points of Sales Network openings and rationalizations
    • Potential Models for single Point of Sale, enriched with Trading Area Affinity at Store Banner vs direct competition
    • Plan sale objectives based upon Point od Sale potential and definition of specific Trade Marketing budgets

  • Customer Base Profiling/Enrichment (loyalty card databases)
    • Affinity Indexes to specific Product/Service Targets
    • Affinity Indexes to specific socio-demo and behavioral Targets
    • Direct actionability at Point of Sale level

  • Analysis of Products/Services Sales-Mix
    • Benchmark between the customers needs/profile of the Point of Sale Trading Area and Products/Services Sales-Mix



CTB S.r.l.
Via Domodossola, 17
20145 Milano (MI) - Italy

Tel.: +39 02 892 930 00
Fax: +39 02 700 505 924

Email: info@ctb-consulting.com
PEC: ctb-consulting@pec.it
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Our operators are online, ready to address any doubts and to take your suggestions and requests.
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