54.81.6.121
Contact us
Login
ITA ENG








Solutions for the Industry                    

  • Communication Targeting
    • Boost addressed Direct Marketing campaigns effectiveness and efficiency
    • Boost un-addressed leaflets campaigns and un-addressed Direct Marketing campaigns effectiveness and efficiency

  • Plan Points of Sales Network openings and rationalizations
    • Potential Models for single Point of Sale, enriched with Trading Area Affinity at Store Banner vs direct competition
    • Plan sale objectives based upon Point od Sale potential and definition of specific Trade Marketing budgets

  • Customer Base Profiling/Enrichment (loyalty card databases)
    • Affinity Indexes to specific Product/Service Targets
    • Affinity Indexes to specific socio-demo and behavioral Targets
    • Direct actionability at Point of Sale level

  • Analysis of Products/Services Sales-Mix
    • Benchmark between the customers needs/profile of the Point of Sale Trading Area and Products/Services Sales-Mix



CTB S.r.l.
Via Domodossola, 17
20145 Milano (MI) - Italy

Tel.: +39 02 892 930 00
Fax: +39 02 700 505 924

Email: info@ctb-consulting.com
PEC: ctb-consulting@pec.it
Contact us
Our operators will be happy to address any doubts and to take your suggestions and requests.
Reserved Area
Sitemap  |  Cookie Policy Copyright 2002-2017   CTB Consulting    VAT Reg. IT03540910969 - All rights reserved