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Value Added Profiling to support Prospects acquisition    


CTB introduces the Value Added Profiling to support the acquisition of Prospects to maximize redemption.

Milan, 01-03-2015

CTB expands the application of Value Added Profiling to support the acquisition of Prospects, specifically of (anonymous) records from contact lists (qualified or not). Each record can be profiled with with one (or more) affinity indices to a specific behavior / attitude / propension driven by quantitative research. The key requirement is that each record is provided with the following information: sex, age (in range) and a valid address (or Census Block).


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