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Focus on New Pharmacies with NewLine Market Research
The Potential of Pharmacies (new and / or existing) is key information.
The potential estimate of a Pharmacy (new and / or existing) has in the socio-demo and psyco-behaviour attitudes of its trading area (population) one of the key variables, given the high number of Pharmacies (over 18.000) and Para- Pharmacies (over 3.000).
The catchment area of each pharmacy, or the socio-demo and psyco-behavior of the resident population, is a key factor to define the potential both for "ethics products business" and for all other categories.
New Pharmacies Assessment and Impact on existing Pharmacies
The current Pharmacies network in Italy will be further expanded by 2,479 New Locations (ref. DL n. 1 24/1/2012) which means an average increase 13.5% of the current networks Stores, up to 18% in some Regions.
CTB and NewLine Market Research have developed a support to evaluate each new Pharmacy site idententified by each Region that integrates a detailed analysis of the trading area potential for the new site along with a revenue benchmark (at total store and at category level) vs. existing pharmacies at provincial (and sub-provincial, where available) level. The support will provide, in addition to a series of indicators for analysis of the characteristics of the trading area for each new site, also a single indicator on the potential in order to be able to compare the different sites among them.
The winners of the New Pharmacies assignment will receive a dedicated and exclusive support to express their preferences according to their ranking. This support will also be customized according to the structural characteristics (size) and macro-categories of reference of the business they are planning to implement.
Pharmacists interested in the impact of new Pharmacies on their business will receive a detailed evaluation report on the potential and opportunities of their territory, in terms of socio-demographic and behavioral characteristics of the resident population.
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