Customer Base and Prospect Profiling / Enrichment
CTB has developed several sophisticated micro-territorial segmentation models (geo-demographic) ans profiling ones (behavioral, psichographic,
attitudinal) which allow for an unique and unprecedented depth in customer / consumer profiling and enrichment.
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Local Intelligence
Totally web-based territorial analysis/geo-marketing solutions with innovative and exclusive KPIs.
Target Planner® is our platform for companies wishing to internalize the analysis process.
Smart*Site is instead the "pay-per-use" service focussedf on site evaluation and catchment area analysis.
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Potential Modeling
Key both for Retailers and Manufacturers. Analysis and benchmarking of business results of direct / affiliate stores.
Guide to decisions on new openings or store network rationalization.
Provide an objective and shared basis for Franchisor / Franchisee relations.
Support to Trade Marketing strategies / tactics and Local Store Marketing.
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Geodati e-Shop
GeoDati is the exclusive e-shop for companies and professionals who already use desktop GIS (Geographic Information System)
for geomarketing and territorial analysis.
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News
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