:: CTB Consulting :: Our solutions for Pharmacies and Pharma/OTC Companies

Communication Targeting
- Boost addressed Direct Marketing campaigns effectiveness and efficiency
- Boost un-addressed leaflets campaigns and un-addressed Direct Marketing campaigns effectiveness and efficiency
Plan Points of Sales Network openings and rationalizations

Potential Models for single Point of Sale, enriched with Trading Area Affinity at Store Banner vs direct competition

Plan sale objectives based upon Point od Sale potential and definition of specific Trade Marketing budgets

Customer Base Profiling/Enrichment (loyalty card databases)

Affinity Indexes to specific Product/Service Targets

Affinity Indexes to specific socio-demo and behavioral Targets

Direct actionability at Point of Sale level

Analysis of Products/Services Sales-Mix

Benchmark between the customers needs/profile of the Point of Sale Trading Area and Products/Services Sales-Mix