CTB introduces the exclusive CTB Lifestage Profiling. This is the profiling of the italian families in 23 clusters. In addition to the number of family members, the family components are described for their age with a special focus on children.

Milan, 01-08-2015

The new CTB Lifefestages Profilink is a key tool in all those cases in which the objective of the profiling activity entails behaviors and consumption of a familial nature. This new tool allows to establish a link (of a statistical nature) between a single record (customer / consumer or prospect) with one of the 23 family types in the CTB Lifestages model, which divides families based on their size and the age of their members, both adults and kids.