:: CTB Consulting :: Target Planner geomarketing platform

Target Planner^® is the Geomarketing and Territorial Analysis platform developed by CTB for its customers. Real tool for decision support, Target Planner^® allows to relate the firm informations with the information related to micro-regional territory (socio-demographic, economic and behavioral) and competitive environment (market surveys).

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Custom Analysis Models

Potential Estimate of new/existing Store
Cannibalization Estimate and Net Potential
Store Clusters Benchmarking
Door-To-Door Planning
Based on other Client needs

Company Business Data

Sales (Volume / Value)
Number and characteristics of Customers (statistic and/or punctual data)
Store characteristics (physical, organization, type of offer, type of management)

Digital Cartography

Navteq Cartographic Database (online)
Maximum accuracy and coverage with automatic quarterly updates
Extremely detailed Information Levels (es.: street classes, house numbering, traffic rules)
Themes set on any numerical processing both territorial standards units (regions, provinces, municipalities, ZIP Codes, ecc.) and personalized (also free-hand)
Calculation of Isometre and Isochrones, customizable for means of transport and level of vehicle traffic

Socio-Economic Data

Resident Population by age, sex, education, profession
Migrant Population by Nationality
equivalent Population and Families
Psychographic and Behavioral Segmentation
Income, Wealth, Savings
Gross Food and Grocery Consupmtions by Category
Economic Activities and Working Population by Sector
Commercial Density
Banking services, Financial Assets and Means of Payment
Housing and Real Estate Values
Tourists, Travelers and Accommodation Structures
Media Diffus and Consumption

Market Data
Over 500.000 geocoded Stores about ca. 40 Business Categories, among which:

Clothing (Male/Female, Kids, Underwear)
Hotels, Travel Agencies
Furnitures
Organized Trade (Food, Electronic, Bricolage)
Shopping Centers and Outlets (GLA, Stores)
Banks Branchs, Postal Offices (per type), Financial Loans Shop
Cinemas (number of seats and of halls)
Pharmacies, Para-Pharmacies, Herbalists, Opticians
Restaurants, Trattorias, Pizzerias, Fast-Food Restaurants, Bar e Coffee shops
Hospitals e Nursing Homes

Analysis Engine

Powerful and flexible (up to 10 filter with AND or OR logic)
Resident on our servers: CTB ensures all maintainances and updates
Authentication system on three level for the maximal safety
Access privileges can be configured to organizational and / or territorial level

User Interface

Browser usage without any external component
Data and analysis sharing among customizable working groups
Customized Indexes creation
Graphs production with no external components
Data Export (Excel, Pdf)
Big Size Maps Export (A3)
Geographic selections both on administrative units (Census Blocks, ZIP Codes, Municipalities, etc.) and customized polygons

Web-based service, zero IT impact
Target Planner^® is totally web-based, it is sufficient to use an Internet connection and a browser. No impact on business information systems. No installation activity or maintenance by the customer. True "plug & play".

Maximum detail and quality of information
The performance of a system of territorial analysis depends - in large part - by the quality of the data. For this reason, CTB has always committed significant resources in the collection, processing and constant updating of an impressive collection of microterritorial databases, all at the highest level of detail (Census Blocks).

A fully customizable service
The web-based set-up and proprietary technology allow us to personalize Target Planner^®, according to specific customer needs.

Socio-demographic Databases
LifeStage Data New
Access privileges for user groups / organization units
Calculation of potential for new/existing Stores
Calculation of Cannibalization and Net Potential
Store Cluster Benchmarking
Marketing activities planning (Mailing, Door-To-Door, local media, etc.).

Training and support
Target Planner^® platform is particularly suitable for companies and organizations who have (or want to have) internally the resources to undertake the decision supporting analysis. In fact, the customer has full autonomy in the analysis with the methodological and training support by CTB.
Staff training of the customer is therefore a fundamental point. CTB provides training support to learn how to use the platform Target Planner^® as integral part of the service. In addition, specific training activities are possible in support of specific consulting projects..
Further Target Planner^® is equipped with a chat through which the user can ask in real time support on methodological and technical aspects.