A universe of stores, all geocoded and ranked with their Potential Index. A unique tool resulting from a detailed review of all available sources (institutional and independent).

CTB carried out a comprehensive survey of Consumer Electronics in Italy through a painstaking cross-reference work of all available sources, both institutional (Company Registry) and independent (e.g. listings published by chains / networks).

All Consumer Electronics were geocoded through a double-step process (first automatic then manual) to allow for a precise localization.

Additionally, CTB calculated for each location of Consumer Electronics a Potential Index (expressed in ten-thousandths) by analyzing the characteristics of each store's Catchment Area (population, demand, competition, captive / non-captive location, road type, etc.).

The Directory is available in table form (MS Excel file) or, upon request, also in vector format (shapefile or KML for Google Earth).

To learn more and / or request a quote please contact us.