| |||||||
Home > Services > Territorial Profiling > Overview | |||||||
|
Territory Profiling/Enrichment
CTB has always interpreted the profiling activity as one strategic step that allows to "go beyond" the classic socio / demographic description (which still remains a
fundamental step), hence identifying also at the micro-territorial level (i.e. census block) new profiling dimensions.
With this objective CTB has developed unique and distinctive profiling dimensions which allow the integration of all the available information / data and execute a profiling / enrichment actions aimed at increasing the level of knowledge, hence of effectiveness and efficiency of marketing actions. These profiling dimensions will be integrated with and will refine the socio-demographic and economic variables (income and consumption), which remain one of the key steps in order to begin a value-added profiling process. Profiling dimensions that CTB offers are unique as they allow clients to:
|
||||||
|
|||||||
Sitemap | Cookie & Privacy Policy | Copyright © 2002-2024 CTB Consulting VAT Reg. IT03540910969 - All rights reserved |