Contnously active for the past thirty years, SITA Ricerca's Fashion Consumer Panel (FCP) is the only Consumer Panel in Italy specialised on the fashion world (internal and external apparel, footwear, accessories, home). The FCP is continously updated thanks to SITA's ongoing panel data collection.

CTB and SITA Ricerca have reached an operational agreement which made it possible - by cross-referencing several items - to establish a statistical link - at census block level - between SITA's data collected from the FCP and CTB's micro-territorial datasets. It is a mutually exclusive collaboration which makes it possible to give to our Clients an unprecedented level of service and support through data and information which were previuosly unavailable. Specifically:

• Micro-territorial distribution of demand, which makes it possible to calculate market shares at Store level;
  
  
• Territory Profiling based on consumption data as well as structural data (e.g. size mix)
  
  
• Customers and Prospects Profiling based on consumption data as well as structural data (e.g. size mix)
  
  

The information detail at census block level is the following:

• APPAREL
• Feminine
• Women
• Outerwear
• Shirts
• Light
• Knitwear
• Coats and jackets
• Sportswear
• Innerwear
• Underwear
• Hosiery
• Young / Girls
• Outerwear
• Innerwear
• Male
• Men
• Outerwear
• Shirts
• Light
• Knitwear
• Coats and jackets
• Sportswear
• Interno
• Underwear
• Hosiery
• Young / Boys
• Outerwear
• Innerwear
• Newborn
• ACCESSORIES
• Women
• Men
• Kids
• Leather
• FOOTWEAR
• Women
• Men
• Kids
• Sports
• HOME