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	Why Profile Prospects? The objective is twofold: Understand, through the extrapolation of known characteristics, which are the other not-known characteristics of Prospctss, in particular those which determine (key drivers) the behavior and choices of customers about the offered products / services; Forecast, through the comparison with homogeneous groups ("clusters") of existing customers, which will be the future behavior of prospects in relation to the Company's initiatives on each of the elements of the marketing mix: product, price, distribution, communication.

	Our answer: Value-Added Profiling CTB has developed with its partner Market Research institutes the unique and innovative statistical tools which allow to: profile the territory with unprecedented richness because they reproduce at micro-territorial level (census block) the informative wealth (psichographic, beavioural, media consumption) derived from the in-depth quantitative research in the field. profile and enrich Prospects with unprecedented richness and speed because they are able to profile each record with the informative wealth (psichographic, beavioural, media consumption) derived from the in-depth quantitative research in the field. .