An Point of Sales Universe equal to over 5,800 stores (of which 380 part of retail chains), all geocoded and listed with their Potential Index. A unique tool resulting from a painstaking review of all available sources (institutional and independent).

CTB carried out a comprehensive survey of Stores selling Pet Food i Italy through a painstaking cross-reference work of all available sources, both institutional (Company Registry) and independent (stores lists published by chains).

All stores were geocoded to allow for a precise localization.

Moreover, CTB calculated for each store a Potential Index (expressed in ten-thousandths) by analyzing the characteristics of each store's Catchment Area (Population, demand, competition).

The Directory is available in table form (MS Excel file) or, upon request, also in vector format (shapefile or KML for Google Earth).

To learn more and / or request a quote please contact us.